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Watch Sarah de Carvalho MBE, CEO and founder of Happy Child International, speak about It's a Penalty Campaign live on Sky News.

Emmy and BAFTA award-winning journalist and ITV presenter of News at Ten, Mark Austin, is now an Ambassador for Happy Child. Mark will work alongside the team to help getting our message across. Therefore, helping directly to transform the lives of street children in Brazil and Africa, where we are now also working. Thank you Mark

"Poverty is the root of the problem" affirms Sarah de Carvalho on a talk given to Double Barrel productions, back in August 2013 that you can view here.

What's on


The Girls & their Babies Project Appeal - TAKE ACTION NOW

Mary is only 14 years old and she is 5 months pregnant. She has suffered violence and exploitation from living on the streets in Recife. Today Mary is safe in Happy Child's home for young pregnant girls and their babies. She dreams about going back to school.

"When you live on the streets," says Mary, "you feel like you're a nobody, forgotten and without hope. Now that I am expecting a child I pray that he or she does not end up on the streets like I did."

The Girls & their Babies Project Appeal will help to rescue and provide a safe environment for up to 20 young girls like Mary and their babies. These young teenagers are being sexually exploited on the streets in Brazil. As a result many become pregnant as young as 12 years old. Therefore, they are in urgent need of rescue, protection, and care.

Please help us to rescue many more young girls like Mary who are pregnant on the streets and who are being sexually exploited. We need to raise more funds so that it can operate at full capacity, as we have many girls on the waiting list in Recife, Northeast Brazil, where the problem is serious.

Help us to raise £6,000 a month towards the running costs so that these girls can give birth to their babies off the streets and be given the physical, emotional, psychological support they so deserve.

Please donate through the JustGiving link below.




Upcoming events in 2014

  • Summer Ball @ Woodlands Park Hotel, Stoke D'Abernon - 27 June
  • Golf Event @ Effingham Golf Club 9 October
  • Dinner & Tour @ House of Commons November

For more information on these events & tickets contact caroline.taylor@happychild.org


Make a Donation

Read more and arrange a Gift-Aided donation in our donations leaflet.

Click here to download a copy or visit our Just Giving page to make an online donation.



Watch here a short film produced by Double Barrel Productions about Happy Child's work in Brazil.

and watch an introduction to how we work on the ground...

The Street Children of Brazil

To hear more about the story of Happy Child, read Sarah de Carvalho's book, The Street Children of Brazil, available for online order from most well-known bookstores including WHSmith, Amazon and Waterstones. Buy from Amazon »

Solomon's Song

Read about Sarah de Carvalho's latest book, a novel, Solomon's Song. Watch Sarah's short video about the book. Buy from Amazon » Read an interview with Sarah in Woman Alive.



Read more about our ITS A PENALTY campaign on our website and watch a video about the campaign.

“I would like to take this opportunity to offer my support for this important Campaign. Child sexual exploitation is an abhorrent crime, no matter when or where it occurs, and I am committed to tackling it in whatever form it takes.”
Prime Minister David Cameron

“This is a really important
campaign. I’m proud to be
supporting It’s a Penalty.
It’s crucial that football
supporters stand with us
against the sexual exploitation of children.”
Frank Lampard - England Captain

“Please help protect the
kids on the streets in my
beautiful country.”
David Luiz - Global Ambassador

“I’m proud to be involved. This campaign can - and will - make a difference.”
Gary Lineker - Global Ambassador

This year, the 2014 World Cup is taking place in one of the largest countries in the world – BRAZIL. Although it is set to be a great event, many will use this time as an opportunity to sexually exploit children.

The key purpose of the IT'S A PENALTY campaign is to raise awareness of these crimes amongst football fans and those travelling to Brazil for the World Cup, with the vital message that compensated sex with a minor (17 and under) is a crime, and it WILL result in prosecution in either Brazil and/or their home country when they return.

Watch a BBC report by Chris Rogers illustrating the problem.






“Please help us! There are children as young as 9 and 10 who are being prostituted here in this city.I feel like I am no one. Please help us and protect us.”
(child prostitute on the streets of Recife)

In response to this cry for help from Rose, who represents, hundreds of girls in a similar situation, Happy Child has opened a project for these girls and their babies. (picture below) These girls are in need of emergency protection and care from situations of violence or exploitation. The home will provide psychological treatment, medical referrals, access to better hygiene, return to education, and due support and preparation for birth in the case of pregnancy.   

Please follow @its_apenalty on Twitter and like and share itsapenaltycampaign on Facebook.



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